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reasons to run a viral giveaway

Viral giveaways are great.

We use a WordPress plugin called Kingsumo and it works really well when used properly. It costs $195, but if you email me (johnny@digitalbusinessinstitute.com), I will send you a 50% discount code.

Here are 6 reasons why you should run a viral giveaway:

  1. Everyone loves getting something for free and so it is an opportunity to give back (and get engagement).
  2. It’s a great way to gauge interest in a new product and/or obtain a list of warm leads (if the prize is the new product).
  3. It grows your brand awareness without spending money on ads as entrants share via email and social media to win.
  4. It increases your email list as entrants must enter their email address to be eligible to win. Then, with the right follow-up, subscribers will stay and when they are ready to buy, they are more likely to buy from you.
  5. It does not break the Facebook Promotion Guidelines. These guidelines clearly state that ‘share to enter’ is not allowed. Those who choose to ignore this run the risk of having their Facebook Page closed down. We use Kingsumo which allows sharing on Facebook without breaking these guidelines AND collect entrants email addresses.
  6. With Kingsumo, entrants can also share on Twitter, LinkedIn and Pinterest.

You can learn how to run your own viral giveaway with this step-by-step easy to follow online course. CLICK HERE TO REGISTER